About me

Having a coffee at "El Pendulo", my favorite place in Mexico City.
Having a coffee at "El Pendulo", my favorite place in Mexico City.

My name is Juan Antonio Avalos and I live at Guadalajara, MX. I've been working in the tech industry for almost 10 years. And I have contributed to Embedded Systems, Web Development and UX Design teams.

I'm fascinated with the idea of creating extensions of our minds.

I believe in combining hardware and software with social sciences to make tools that adapt naturally to our way of living. Technology must be an enhancer of our skills, the automation of the busy work to free space for doing the creative work.

I started my career as an electronics technician, before college. It was exciting to design and build prototypes. But I realized that software had the power to change the hardware's behavior and connect with people. That's why I studied software engineering. However, digital interactions are complex. People need a better approach from software to adapt their context and satisfy their actual needs.

So I found a way to meet business, content and people. I became an autodidact user experience designer.

Today, I'm a UX Architect Certified by Nielsen Norman Group. I lead Content Strategy, UX/UI Design, and Web Development teams to build standardized and usable solutions for people. Because I continue working on adapting technology to us, so we can improve our talents and focus on creating.